Women’s Boutique with Sizes and Styles for All

About Us

Never Pay Retail (NPR) is a small women’s boutique with sizes and styles for everyone. We carry over 75 lines of new clothing, accessories and makeup—at prices well below retail.

By working closely with fashion designers, we’re able to bring you one-of-a-kind pieces, including clothing samples from brands around the world.

Whether you’re looking for wardrobe essentials, statement jewelry, or formal apparel, we’ve got you covered.

Our Store

· Our Store ·

Meet Our New Owner

My name is Sonia Danielsen and I'm the new owner of NPR! I've been a long time customer of the store and just couldn't see it close.

I’ve been curating lots of favorite NPR brands, while also adding some fresh, new styles to the floor.

There’s lots of exciting things happening and I can’t wait to welcome you into the store soon!

Our Brands

We’re proud to work with lots of incredible brands to bring you one-of-a-kind pieces at great prices. While we’re always adding lines from new designers, some of our staples are listed here.

Beautifully printed and embroidered tops with breathable, sustainable fabrics and flattering silhouettes.
A timeless lifestyle and leisure brand dedicated to quality, fit, comfort and style.
An extensive line of casual clothing that’s sewn and dyed in San Francisco.
An LA brand that’s refined, edgy, urbane, and bright.
Crafting beautiful collections with natural fabrics in very selective patterns and prints.
Wearable, stylish clothing that looks great, goes anywhere and fits well.
Simple sophistication for the modern woman.